Target boycotts Kindle and other Amazon products

Target stores have decided to stop selling the Amazon Kindle and its accessories—but not other e-readers, like Apple’s iPad or Barnes and Noble’s Nook.

The New York Times quoted a letter from Target executives to vendors: “What we aren’t willing to do is let online-only retailers use our brick-and-mortar stores as a showroom for their products and undercut our prices.”

Back in December, Amazon offered customers discounts of up to $5 if they visited brick-and-mortar stores, scanned items, and then bought them through the online-only retailer instead. Books were not included in the promotion, but it was an underhanded tactic.

What do you think? Should Target be commended for standing up to Amazon?

10 thoughts on “Target boycotts Kindle and other Amazon products”

  1. Its a hrd one to judge. There is no doubt amazon have a virtual monopoly for cheap books (especially in UK and Ireland), it could be seen by Target as Cutting off their nose to spite their face, as they will be missing profits on Kindle sales.

    I think Target and other stores need to start offering Ebook sales. All you would do, is order the book, pay for it at the counter, and give them an email address to send it too, or stick it on a disc for you to add to your collection.

    I really dont know why they are not doing things like that already.


    1. Thanks for your comment, Phil! That’s a great idea about Target and other stores “stocking” e-books. At the least, they could offer codes for purchase online. I’m sure the market competition would make things a little complicated, but it would definitely be a convenience for customers and help prevent such a high percentage of sales from going to Amazon and even B&N.


  2. WTH Amazon? That makes zero sense to me. A sale is a sale for Amazon, no matter where it’s sold. Why let Target sell the Kindle in the first place if that’s what they’re going to do? SMH. If I were Target, I’d be a little pissed too.


    1. Well, the previous promotion had nothing to do with books or the Kindle, but yeah. It’s a pretty nasty way to treat the stores that are carrying your products, that’s for sure!


  3. I am a buyer for a retail electronics store. The markup/profit that a store makes for the sale of a Kindle is between $3-$8. (Same for Apple products.) The money is actually in the accessory sales. Retailers aren’t losing much by not offering the Kindle because Amazon controls the price they can be sold at.



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