Target stores have decided to stop selling the Amazon Kindle and its accessories—but not other e-readers, like Apple’s iPad or Barnes and Noble’s Nook.
The New York Times quoted a letter from Target executives to vendors: “What we aren’t willing to do is let online-only retailers use our brick-and-mortar stores as a showroom for their products and undercut our prices.”
Back in December, Amazon offered customers discounts of up to $5 if they visited brick-and-mortar stores, scanned items, and then bought them through the online-only retailer instead. Books were not included in the promotion, but it was an underhanded tactic.
What do you think? Should Target be commended for standing up to Amazon?