If your nose is in a book these days, there’s a good chance it’s Fifty Shades of Grey, which has sold 32 million copies in the U.S. Either that, or you’re reading Twilight, which inspired E. L. James’ novel and its sequels.
We can talk bedroom dos and don’ts until the handcuffs come off, but what about cars?
Yeah, my reaction exactly: What in the name of sparkly vampires and bondage does Fifty Shades have to do with automobiles?
According to Haynes Publishing, which largely prints sought-after car manuals, just about everything. The firm is complaining that retailers are rejecting its books in favor of hotter titles.
“There is little doubt that…retail purchasing budgets were tight and that much of those available budgets went towards the phenomenally successful Fifty Shades series,” the company said in a statement, as reported on The Telegraph.
“Our books, in the most part, appeal to automobile and motorcycle enthusiasts. They are probably oriented to a male audience, and I am not sure that Fifty Shades is the kind of thing they would enjoy, but that phenomenon is impacting general publishing budget,” said Haynes’s chief executive officer, Eric Oakley.
“Many bookshops have spent so much money on these titles that their resources [for buying other books] has been stretched to the limit.”
I’m not sure I can sympathize — especially when Haynes is acting like it deserves special treatment. If the company is correct, than wouldn’t sales of fellow competing books be suffering, as well? Popular is popular — there’s not much anyone can do about that. Haynes’s statement sounds like old-fashioned whining to me.
Of course, it isn’t fair that one series of books can hog the spotlight, but the reality is, that fame won’t forever. The true battle is remaining relevant and interesting despite the constant surge of new and flashy competition. Just look at J. K. Rowling’s just-released The Casual Vacancy, which sold 375,000 copies in its first six days — an underwhelming number when you consider the predictions: more than 2.6 million on day one, which would exceed Harry Potter and the Deathly Hallows. That didn’t exactly happen, but The Casual Vacancy still bumped Fifty Shades of Grey from the top spot on USA Today’s Best-Selling Books list, which it held for 21 weeks.
But then again, maybe Haynes has a right to complain. Its sales have fallen 9 percent recently, which could be a result of popular contenders…or maybe they’re just convenient scapegoats.
What do you think?