I like to showcase my favorite covers every Friday, but there’s more to it than good art. Some people believe that good designs conceal good books — or at least ones that are worth your time.
“If the cover seems to be nothing more than a catalog photograph with block lettering, I bypass it,” Naomi Blackburn, one of the top Goodreads reviewers, told The Huffington Post. “If the author didn’t care enough to dedicate time/effort to their cover, I wonder how much time they put into the book itself.”
Simply put, good covers sell books.
“In addition to promising what a book will deliver, the [cover] image also promises — or fails to promise — that the author is a professional, and that the book will honor the reader’s time,” said Smashwords founder Mark Coker.
Investing in an amazing cover can fool readers into thinking you acquired a publisher rather than self-published, which can negate the “it’s indie and crap” logic. A quality design can even interest retail merchandising managers, which can equal more sales. It also makes a book easier to market.
“The art shouldn’t fight the typography,” said Kris Miller, the designer for the Saima Agency. “A romance novel shouldn’t look like a thriller or visa versa.”
And strong, simple images “pop” best.
I gotta say — a beautiful, striking, or fun cover can make me interested in a book when I had no reason to be. So if you want people to take you seriously as a budding author, make sure you have the best picture to sell your many thousand words.
Did you ever find a beloved book by judging its cover first? Do you agree that a good cover usually means a good read?