Lost in type: She-Hulk author Marta Acosta talks miscommunication, genre confusion, and sexism

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Marta Acosta is frustrated. In our emails, she half-jokingly said that she was considering writing “I don’t write romance novels” at the top of her blog. I don’t blame her.

It’s an understatement to say the media overreacted to publishers Marvel and Hyperion’s announcement of a new line of prose novels, starting with The She-Hulk Diaries and Rogue Touch. They called it romance; it’s not. Others, like me, reacted to the overreaction and wondered whether this was the best way to portray these superheroines. The whole thing spun out of hand.

I wanted to share Marta’s story because she was caught in the middle. As a journalist, I want to stand up for those who have been treated unfairly or whose voice has been lost in a sea of others. As a blogger, I want to say that a lot of this was an honest misunderstanding — it’s hard to be a feminist (although it’s easy to be one in today’s world) and not overreact once in a while. But even mistakes like these can prompt discussion about bigger issues, like genre and the way we portray women in writing. Marta and I talked about the mishap from these angles and more.

Don’t forget to check out Marta’s guest blog post from yesterday.

Misprinted Pages: Marta, I’m mortified that the Internet has gotten She-Hulk so wrong. Fans fell for it; I fell for it. That’s why I feel so compelled to get the truth out there. Let’s start at the beginning, when Marvel and Hyperion had just made the announcement. What all happened that led to The She-Hulk Diaries and Rogue Touch getting mislabeled as romance novels?

Marta Acosta 3Marta Acosta: Hi, Stephanie, and thanks for having me here to talk about my next book! My fantastic editor Elisabeth Dyssegaard made the announcement about the She-Hulk and Rogue novels. First off, it’s great to have an accomplished woman editor at the helm of these new Marvel projects. Some publications and some bloggers cherry-picked words either looking for a reaction or outrage. So “traditional women’s novels” was twisted as meaning novels in which a female character is weak and subjugated to men. All the positive points about the characters were ignored, and “romance” was presented as meaning a romance novel, which is a separate genre with its own genre conventions.

While I don’t write romance novels — defined as having a love interest as the central theme — I’m always a little stunned at the nasty disdain the genre receives. There are great and crappy novels in any genre you can name, including literary fiction, and I can’t help but think that romance is a target because it’s predominantly written by women for women and it celebrates their emotional life and sexuality.

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Call for questions: Ask the author of the Marvel book She-Hulk

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Update at 12:03 p.m. EST: Out of fairness, I’ve removed the word “romance” from the headline. What happened is this: Marvel/Hyperion didn’t explicitly state that these were romance novels — but most websites did. That created some confusion and, probably, much of the backlash.

Genre confusion is something Marta and I will be discussing in our interview, but I wasn’t aware of the incorrect labeling at the time of this post. That kind of got muddled, and I haven’t seen these websites issue corrections.

So, remember when I wrote about Marvel and Hyperion’s new line of novels that is starting with Rogue Touch and The She-Hulk Diaries? I took issue with the marketing message and expressed concern that the publishers were dropping these female superheroes into what they called “traditional women’s novels.”

Well, I’ve actually been talking to the She-Hulk author, Marta Acosta. We’re working on getting her a guest slot here on the blog, but I’ll also be asking her some questions. And I want to hear yours!

Worried about her approach to the character? Confused about what makes “good” romance/chick-lit/women’s fiction? Or maybe you just want to know more about the author. Whatever you’re wondering about, post your questions below, and I’ll be sure to get them to her.

Marvel puts superheroines into ‘traditional women’s’ roles with a touch of rouge and green lipstick

Rogue TouchRogue and She-Hulk fight hard to beat the bad guys and restore justice to the world, all while struggling for equal rights in the workplace. But now Marvel and Hyperion Books are shuffling them off to romance novels. They’re a real girl’s supergirls, but here, their fists and intelligence are better served for putting on makeup and picking out purses — that’s how we can teach young girls about empowerment, apparently.

The problem is, young girls are going read these books and identity “superheroine” with romantic success.

Now, maybe the writers on this new line of romance novels (Christine Woodward and Marta Acosta) won’t have the characters swooning like helpless damsels before men — because there are plenty of “hip” Marvel comics that deal with teenage relationships and gender roles that don’t turn the characters into complete brainless airheads — but I can easily see these turning out just awfully. In comic books, at least, the gigantic muscles and dramatic facial expressions tell you that these are powerful women, not to be messed with. They could toss a human man over the moon if they wanted to, for goodness sake.

I can’t help but feel like the focus on writing alone — and not any accompanying visuals — will translate these strong female characters into silly little girls. Can we trust these novels to “showcase strong, smart heroines seeking happiness and love while battling cosmic evil”?

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