When news broke that Amazon bought Goodreads for close to $150 million, the book world freaked. People were scared and saddened — their honest, independent community was in the claws of the Amazon empire. Everyone’s in a rush to leave before the destruction hits.
This is the end of the “good” in Goodreads … isn’t it?
Maybe not. I’m not one to judge companies too early. No matter what their public face looks like, a company is a business, not a friendly neighbor. And if Goodreads is Joe Friendly and Amazon is the Mean Old Man, remember that Goodreads had a part in this transaction, too. Amazon didn’t pounce on an innocent bystander — or, if we’re still using the suburban analogy, catch him unsuspected with the water hose.
Right now, Goodread is still Goodreads, and you can’t be mad at it for making a new friend even if you don’t like the choice. So we’re all shifting that blame on to Amazon, the great evil that’s buying up the book market as rapidly as possible.
From a business standpoint, Amazon made a smart decision: Goodreads is an advantageous acquisition. But this doesn’t mean that it’s going to transform Goodreads from the ground up into something more flattering to its image.